Photograph by Jared Erondu
Everyone wants to be great. The question is: are you helping your customer become great?
Greatness is something very hard to explain but easily felt. When you’re in the presence of greatness; you know it. You get nervous, your palms sweat, etc. Everyone wants to be, feel and act great, and the things we surround ourselves with; act as a mirror for ourselves. We want to be surrounded by great things and people.
So, are you selling greatness? When your customer uses your product; do they feel great? If not, you’re going to have problems down the road.